About Us

At Cape & Coast, we believe the best vacations are made on the sugar-white sands of the Forgotten Coast. We select only the finest homes along these coastal shores to bring you the best of the Gulf Coast. Since 2016, we have curated a collection of luxury vacation rentals with top-notch amenities, redefining a Forgotten Coast getaway.

We champion each beach community that spans from Mexico Beach to St. George Island, ensuring that our guests experience the unique charm and beauty of this special region. Whether you're looking for a peaceful retreat or an adventure-filled escape, Cape & Coast Premier Properties is dedicated to providing you with an unforgettable vacation experience.

Meet the Team
Heather Haire

Chief Revenue Offer 

A graduate of Florida State University, Heather brings over 15 years of experience in vacation rental management to her role. Her expertise and innovative approach to data-based yield management have been instrumental in curating a collection of market-leading luxury vacation rentals along the Forgotten Coast.

Heather is a respected speaker at industry conferences and educational seminars, sharing her insights and knowledge on vacation rental management. Outside of her professional life, Heather cherishes spending time with her family and enjoys reading.

Matt Elliott

Chief Executive Officer

Originally from South Carolina, Matt embarked on his career in the vacation rental industry in 2012. Over the years, he has climbed every rung of the industry's ladder, advancing from entry-level positions to top executive roles and gaining comprehensive experience along the way.

His professional journey includes tenures at both boutique firms and national brands, where he has honed his skills in creative problem-solving and consistently raised care standards for homeowners and guests alike. Matt's leadership is marked by a commitment to excellence and innovation in the vacation rental space, ensuring that both homeowners and guests receive unparalleled service and care.
Sarah Lamberson

Chief Owner Relations Officer 

With a BA in Psychology and over 20 years of experience in property management, Sarah has played a pivotal role in the founding and success of Cape & Coast Premier Properties.

Originally from Tennessee, Sarah has made the Gulf Coast her home for over 40 years, where she lives with her husband, Mark. Outside of her professional life, Sarah enjoys painting, reading, and taking walks on the beach, finding inspiration in the beauty of the coastal surroundings.

Investing in Our Local Community

At Cape & Coast Premier Properties, we are proud to be a locally-owned business that values the strength and character of our community. Since our founding in 2016, we've committed to keeping it local by employing 55 residents full-time, offering them comprehensive benefits, and creating stable, rewarding careers, while working along with an additional 200 local contractors who support us in our housekeeping and inspection departments. By investing in our community, we ensure that the economic benefits of our business are shared with the people and businesses that make the Forgotten Coast so special.

Keeping Homeowners and Guests Happy Since 2016
In the Community

The team representing Cape & Coast at the Apalachicola Chili Cookoff 5K! 


In 2023, we proudly supported the Franklin County Humane Society by donating funds to renovate the dog feeding area. We completed the space by enlisting help from local muralist Javier Arreguin to bring beauty and art for all to enjoy. 

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St. George Island
St. George Island
Ranked the #1 Beach in 2023 by Dr. Beach! A beautiful 22-mile barrier island in the Gulf of Mexico h...
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Cape San Blas
Cape San Blas
The “Cape”, as the locals call it, is the only westward-facing beach on the Forgotten Coast with bot...
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Indian Pass
Indian Pass
Escape back to nature with an uncrowded haven for sports fishermen, water enthusiasts, and seafood l...
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Mexico Beach
Mexico Beach
The farthest western beaches of Bay County, a well-guarded “secret” vacation spot of families for ge...
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St. Joe Beach
St. Joe Beach
The area including St. Joe Beach and WindMark Beach is often called “The Beaches” and is the perfect...
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Windmark Beach
Windmark Beach
Located on the shores of St. Joseph Bay, this planned community features a community swimming pool, ...
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